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Work Background
Strategic Marketing Advisor
Planted MaterialsStrategic Marketing Advisor
Aug. 2023Through the characterization and processing of organic waste, we are pioneering the creation of renewable alternatives to petroleum-based materials. Our goal is to supply eco-friendly materials to sustainable manufacturers around the world. In support of our earth preservation mission, the Green Water Labs entity of Planted Materials repurposes plant waste into algaecides and other eco-conscious alternatives to commercial and residential cleaning products.
Vice President Marketing
RepleniumVice President Marketing
Oct. 2020Seattle, Washington, United States
Director of Strategy
Ideoclick Inc.Director of Strategy
Apr. 2019 - Oct. 2020Seattle, Washington
Senior Marketing Communications Manager
VPT, Inc.Senior Marketing Communications Manager
Jun. 2013 - Aug. 2018Bothell, WAGlobal marketing communications manager for this leading electronics manufacturer providing high-reliability power conversion products to military and aerospace programs. Re-branded and launched the company's radiation laboratory and services division, VPT Rad, as well as its components division, VPT Components.
Founder
Raines StrategyFounder
Dec. 2003 - Jun. 2013Mercer Island, WAComprehensive strategic communications guidance and marketing campaign implementation for companies in start-up or growth stages. Clients included: Insight e-Tools, Dancin Dogg Golf, OSI Consulting, Concur Technologies, Pay Plus Benefits, Swaye for Music
Founder & Lead Strategist
Raines StrategyFounder & Lead Strategist
Jan. 2003
Marketing Communications Manager
Concur TechnologiesMarketing Communications Manager
Jul. 1996 - Jun. 1999Redmond, WADeveloped and implemented the global media plan for the company's entry into the enterprise market. Forged and managed key national media and analyst relationships. Instrumental in renaming the company (from Portable Software) and marketing the name globally. Ran the marketing and PR elements of the company's initial partnership with American Express, acquisitions of early complementary companies, and IPO. Created key customer relationships through the creation and media placement of customer case studies. Eventually hired and managed the company's PR firm and event staff.
International PR Manager
MicrosoftInternational PR Manager
Feb. 1996 - Jan. 1997Redmond, WAManaged media relations for European and Canadian subsidiaries including high profile media interviews with Redmond-based company executives.
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