Iris - Data Driven MarketingHead of Channel Sales and Partnership
Mar. 2020 - May. 2021Porto Alegre, Rio Grande do Sul, BrasilCreate data-driven culture and strategy for all types of companies and organizations through a customer intelligence platform. Or simply a data-driven evolution of CRM.
My role is to develop a long-term relationship with partners and sales channels aligned with the business model, in order to present strategic gains for both the company and the partners.
Among the partners are large communication agencies, technology and software partners and commercial resellers focused on technology.
Our purpose is to use data in a strategic, safe, ethical and creative way, to provide better results through a well-built and managed analysis and relationship process, between companies and their audiences: customers, prospects, general public, stakeholders.