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Work Background
Grupo RaízesMarketing Coordinator
Sep. 2021 - Sep. 2024Developed and approved strategic campaigns for the Quitanda and Quitanda Escolas brands, focusing on communication and branding alignment.
Approved materials, budgets, and monitored campaign performance.
Created briefs and managed execution with BTL, ATL, Digital, and PR agencies, ensuring deadlines, processes, and results were met.
Conducted market research and trend analysis to inform the development of new products and communication strategies.
Directed cause-related marketing actions and partnerships with NGOs.
Implemented a CRM project and led the development of a new website, ensuring alignment with communication strategies.
Supported branding project development and approval for both brands.
Editora MOLGerente de Projetos
Apr. 2021 - Sep. 2021Developed products and social campaigns in partnership with Razões para Acreditar, enhancing brand image through impactful social actions.
Supervised projects with Instituto MOL, integrating sponsorships and B2B initiatives to maximize reach and results.
Coordinated branding campaigns focusing on social impact, involving strategic partners and consolidating brand presence in B2B and B2C channels.
Banca do BemGerente de Parcerias, Novos Negócios e Marketing
Nov. 2019 - Apr. 2021Developed and implemented communication and community engagement strategies, promoting positive social impact and strengthening partnerships.
Planned and executed sales strategies, digital marketing, and public relations campaigns aligned with brand objectives.
Designed feasibility strategies and plans for new product development, overseeing all stages from conception to launch.
Strengthened the Banca do Bem community by enhancing ties with active partners and promoting values through brand initiatives.
Coordinated 360° branding campaigns, integrating digital media, events, and PR to consolidate brand image.
Supervised external agencies, created briefs, and adjusted actions based on indicator analysis and results.
Make-A-Wish BrasilCoordenadora de Parcerias Coorporativas e Comunicação
May. 2018 - Oct. 2019Negotiated and implemented strategic corporate partnerships, planning and executing fundraising activities.
Developed and executed corporate volunteer programs, fostering engagement and social impact.
Coordinated communication activities to enhance brand visibility, ensuring consistency in visual identity and content across all platforms.
Managed events and campaigns, integrating branding and fundraising actions to increase the organization's visibility.
Ensured integration and updates of information across all platforms and materials, aligning them with institutional goals.
Outback Steakhouse BrasilAnalista de Marketing
Jul. 2014 - May. 2018Selected and developed social projects for sponsorship through tax incentive laws, including internal guidelines for social sponsorship.
Partnered with NGOs to develop social projects, aligning the brand with social causes.
Designed and approved promotional actions, partnerships (co-branding), and new products to enhance institutional image.
Created and managed briefs for promotional campaigns and product launches, monitoring performance and adjusting strategies based on indicators.
Led Kids Platform campaigns, ensuring strategic alignment and consistency in execution.
Coordinated agencies for campaign execution, including timeline, budget management, and results presentations.
Outback Steakhouse BrasilEstagiária de Marketing
Sep. 2013 - Jun. 2014Suporte às atividades do departamento de Marketing
MKT MixEstagiária da conta C&A
Oct. 2011 - Jul. 2012São Paulo, São Paulo, BrazilProdução de press releases, contato com jornalistas, resposta de pautas, produção de mailings, clipagem, produção de relatórios e suporte em eventos.
Estação CiênciaEstagiária de Comunicação e Eventos
Mar. 2011 - Oct. 2011São Paulo, São Paulo, BrazilAssessoria de imprensa, gestão de mídias sociais, comunicação interna, organização de eventos internos e externos, expositor na Feira do Estudante – Expo CIEE.
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