Prabin Yonzon - Founder, T-Shaped Marketing

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Network Power<100 people

Roles

✨100%

Business Owner

🔥80%

Startup Founder

💸80%

Marketing

Geos

🇬🇧40%

United Kingdom

🇮🇹20%

Italy

🇺🇸20%

United States

Work Background

Pure SEOHead of Organic Search and CRO

Apr. 2022Auckland, New ZealandKey areas of responsibility: 1. Leading/managing SEO, CRO, and Analytics teams in house and remotely. 2. Transparent monthly reporting to management. 3. Monitoring staff performance and behaviour, identifying ‘red flags’ and reporting issues to management. 4. Managing time allocations and workflow. 5. Inspiring and motivating employees that directly report to me.

Pure SEOSEO and Content Manager

Nov. 2020 - Mar. 2022Auckland, New ZealandKey areas of responsibility: 1. Leading/managing teams in house and remotely. 2. Transparent monthly reporting to management. 3. Monitoring staff performance and behaviour, identifying ‘red flags’ and reporting issues to management. 4. Managing time allocations and workflow. 5. Inspiring and motivating employees that directly report to me. 6. Ensuring work is completed to deadline and high quality. 7. Performing Google Analytics analysis for clients. 8. Preparing conversion and UX strategy - CRO (Conversion Rate Optimisation)

Pure SEOSenior Technical SEO Specialist

Jun. 2019 - Nov. 2020Auckland, New ZealandAs the Senior Technical SEO Specialist, one of my major responsibilities includes managing Enterprise clientele campaigns and meeting them on a monthly basis to update and report the progress. Some other Key Areas of Responsibility are: 1. Analysing websites to determine relative Search Engine performance. 2. Undertake technical research and market research to identify the most effective SEO techniques. 3. Developing the website optimisation plan and preparing written proposals to the clients. 4. Responding to any queries about the SEO process, optimisation plan and other related factors. 5. Reporting on success and activity to clients, advising on further optimisation tips to get the best out of their website. 6. Performing Google Analytics analysis for clients. 7. Preparing conversion and UX strategy - CRO (Conversion Rate Optimisation) 8. Creating, editing and managing search engine marketing (SEM) campaigns for clients. 9. Advance Google Ads account optimisation (Search Ads, Display Ads, and Google Shopping)

MB Web ServicesWeb Developer and SEO Consultant

Oct. 2013 - Apr. 2018Auckland, New Zealand• Administering company website and enterprise systems • Troubleshooting issues in the first instance to ensure prompt resolution • Escalating unresolved issues and working with 2nd Line support to reach a resolution. • Prepare and coordinate website updates and changes • Install plugins, configure, test, Fix bugs, troubleshoot resolve problems • Find out the appropriate plugins or develop a code structure to solve specific tasks • Manage digital marketing campaigns including Search Engine Optimisation, Search Engine Marketing, Social Media Marketing, Conversion Rate Optimisation etc on a monthly basis • Document troubleshooting and problem resolution processes