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Work Background
DareexHead Of Marketing
Nov. 2021Rome, Latium, Italy
CallbellMarketing Communication Advisor
Mar. 2019Paris Area, France
Realize NetworksHead of Digital, interim
Apr. 2019 - Dec. 2021Milan, Lombardy, ItalyResponsible for building the company's digital department by:
● Designing the digital strategy
● Managing external agencies and suppliers, assessing and controlling all online KPIs and resources
(SEM, SMO, SEO, content marketing).
● Managing special projects across the company’s multiple assets
Alfio Bardolla Training GroupHead Of Digital
Apr. 2018 - May. 2019Milan Area, ItalySupporting domestic and international growth by leading the digital team to: -optimise the company multi-channel demand generation strategy
-assessing and controlling online KPIs
-improving data quality and the inbound attribution model through multiple touch points
-upgrading the company digital platform
Teamleader CRMMarketing Executive
Dec. 2016 - Apr. 2018Gent Area, BelgiumResponsible for all marketing activities of the Italian branch to sustain a scale-up growth rate.
Among others: -Analysis of and reporting on country's KPIs. -Managing the company's cross-channel inbound machine, from building SEA/SMA touch-points to lead conversion. -Outbound campaigns and mail automation. -SEO assesment and optimisation, on/off site. -Brand legacy and awareness. -Coordination of external agencies for PR/content marketing activities. -Events organisation. -Strategic partnerships.
O.C. LtdMarketing Manager
Oct. 2011 - Nov. 2016Rome Area, Italy - London area, UKResponsible for Marketing, SEO, and Operations.
Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems. HR network: maintaining a sustainable network of vendors, evaluating and testing vendors' skills. Sales and Marketing: overviewing marketing campaigns defining target segments and sales strategy, following up with clients.
www.webconsultingseo.com
YYZ TranslationsProject Manager
Jan. 2009 - Oct. 2011Coordinating translation teams on multilingual projects, following up clients, compliance to quality standards and assessment procedures, etc
Freelance translatorFreelance translator
Jan. 2003 - Jan. 2011Averagely 1,000,000 words translated per year from and into English, Italian and French.
Green2words LPCMarketing and Project Manager
Jan. 2007 - Dec. 2009LaValletta, MaltaCoordinating translation teams on multilingual projects, following up with clients, compliance to quality standards and assessment procedures, etc
Galleria MarinoMarketing manager
Apr. 2005 - Dec. 2007Responsible for realisation and implementation of web-based resources and strategies for the marketing of antique and rare books
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