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Work Background
Ultra Brand StudioDesign Team Manager
Oct. 2023 - Apr. 2024London Area, United KingdomNike EMEA projects
Spective GlobalChief Experience Officer
Aug. 2023GlobalSpective Global is a dynamic digital product and service studio made up of teams with strong design and tech credentials. We have a track record of delivering for some of the best known organisations.
Projects by IFLead Service Designer
Mar. 2022 - May. 2022London, England, United KingdomConsulting for Genomics England who have moved into a new phase of their existence. They’re repurposing the service components and technology originally developed for the 100K Genomes Project to become the underlying service provider for the new NHS Genomic Medicine Service, which aims to deliver genomic testing for patients as part of routine healthcare.
RWS GroupService Design Consultant - via Spective Design
Sep. 2021 - Aug. 2023London, England, United KingdomMy studio, Spective Design, has been supporting RWS as a Service, Product and UX design partner since 2021. Helping them optimise digital channels into useful stakeholder journeys and to redesigning their digital touch points with a fresh design system.
The GuardianLead Service Designer
Sep. 2021 - Mar. 2022London, England, United Kingdom
bpLead Service Designer
Jan. 2021 - Jul. 2021London, England, United KingdomContracting at BP to lead service design across the innovation and emerging technologies department focusing on mobility, sustainability, renewable energy and energy as a service (EaaS). Helping to create a digital ecosystem which offers customer benefits that are accessible from any product or service entry point.
NatWest GroupLead Service Designer
Jul. 2019 - Sep. 2020Bank LondonService design lead in the Customer Journey Management team.
UNIT9Augmented Reality Consultant
May. 2019 - Jul. 2019London, United KingdomEmaar wanted to unveil an exclusive sneak peek at the plans for its development in Dubai Creek Harbour. So we created an immersive digital experience that allowed people to explore the proposed space before construction is even complete. https://www.unit9.com/project/emaar-discover-dubai-creek-harbour
Ministry of Justice UKSenior Service Designer
Oct. 2018 - Apr. 2019St. James’s Park
FathomLead Product Designer
Apr. 2018 - Jul. 2018London, United KingdomFintech product and service design consultancy. Creating visions of the future for financial tools as well as innovation for today's products and services.
Refinitiv, an LSEG businessSenior User Experience and Service Designer
Aug. 2017 - Apr. 2018London, United KingdomLead user experience architect for "Revelation", a platform to transform the way in which Thomson Reuters manages and audits digital data content and product. The platform ingests all obtained Thomson Reuters and 3rd party data, breaks down contracts and rights to create specific supplier services, and provides capabilities to recombine these into new products and services whilst offering auditable information on each entity's aspects through digital interfaces. Users can view information, from various datasets, and combine or manipulate them with new tools. Everyone, from product developers to salespeople and customers can gain transparent insights on every aspect of a product and its constituent parts. The system can identify new opportunities, using machine learning algorithms, to suggest the best information and packages a client should have.
Ministry of Justice UKSenior User Experience and Service Designer
Nov. 2016 - Aug. 2017London, United KingdomMinistry of Justice - Common Platform business intelligence:
User Experience lead on Performance, Analytics and Management Information project.
LebaraHead of Global CX
Aug. 2014 - Nov. 2016London, United KingdomCreated and evangelized a UX culture in the business. Built a UX team to cover digital services in 8 countries. Standardised and replatformed the online business front and backend. Greatly increased conversion and revenue went up 5 fold via online.
Optimised user experiences across products including telco, VoD, VOIP and money remittance online. Created UX patterns and toolkits. UX platform for benchmarking and improving journeys.
Improved offline to online migration of customers.
Increased convergence between different products.
Brought data science to the UX department.
Manage cross-functional CX teams of data analysts, UX, UI, research, visual design, front-end development and content management. Being the link between the customer, the business and technology departments.
Creating a platform for user-centric and data-driven experience design.
DebenhamsLead UX Consultant
Jul. 2014 - Aug. 2014London, United KingdomGathering business requirements and creating prototypes to define the next generation of Debenhams online presence.
AKQAAssociate Programme Director
Feb. 2014 - Jul. 2014London, United KingdomNike. Arsenal. Faberge.
GSK Maxinutrition
Arla
Eurostar
Ryanair
Big Animal Design and Animation StudioExecutive Producer
Aug. 2012 - Jan. 2014London, United KingdomI went full time to help run an animation studio which I had been part of, on and off, since 1999.
BBH LondonSenior Producer & UX Consultant
Jan. 2012 - Jul. 2012London, United KingdomAudi
Google
Huawei
Axe/Lynx
Sol
Spective DesignFounder
Oct. 2011London, Greater London, United KingdomA digital animation studio creating content for broadcast, the Web, the Metaverse, apps and games.
R/GASenior UX Consultant
Aug. 2011 - Nov. 2011London, UKBurberry
Nike
Unilever
Nokia
RMA ConsultingUser Experience Consultant
Jun. 2010 - Jul. 2011UX and design for UBS Neo platform. Converged 96 applications into 1 platform.
Built a design studio from 5 - 36 UX designers inside UBS. Managed the bank’s first Mac first build.
Tribal WorldwideSenior Producer
Feb. 2010 - Jun. 2010Volkswagen Golf 2010 Campaign.
Volkswagen BlueMotion "Think Blue" Campaign.
Volkswagen Touran & Sharan European Campaign.
Tribal DDBSenior Digital Project Manager (freelance)
Aug. 2009 - Nov. 2009London, United KingdomVolkswagen Polo 2009 - Timeless 50 With partners: LoveFilm, BBC Goodfood, Heart FM, Marie Claire, Living Etc. 3D and Video production for adverts
McCann WorldgroupSenior Digital Project Manager (freelance)
Feb. 2009 - Aug. 2009CLIENT-PROJECT
UPS-Widget, MSN-Mobile, Premiere Foods-Quorn, Xbox-Halo ODST, Nestle-Nescafe, Cereal Partners-Whole Grains, Intel.
Time Warner Inc.Agile SCRUM Master (freelance)
Aug. 2008 - Jan. 2009London, United KingdomProviding online systems and content to deliver digital versions of IPC Media's published titles. IPC Media is one of Time Warner's publishing companies.
M&C Saatchi LondonSenior Project Manager (freelance)
Feb. 2008 - May. 2008London, United KingdomKNOW YOUR LIMITS: Alcohol Awareness campaign: Project Managing an integrated TV, radio and online campaign for the COI, Home Office and NHS. http://nhs.uk/units: GO3 : Online e-Commerce and education website for David Beckham's new company.
FerefSenior Producer (freelance)
Oct. 2007 - Feb. 2008Movie marketing campaigns: Games, Virals, Websites, Social Networking:
Universal
Warner Brothers
Sony
Disney
HMX MediaSenior Producer (freelance)
Apr. 2007 - Sep. 2007Photorealistic 3D animation and video for Sony, Adidas, Toshiba, Magellan, Mizuno.
Cimex Media Ltd.Digital Producer
Jan. 2006 - Dec. 2007Interactive media for the BBC
AccentureConsultant
Aug. 2001 - Sep. 2002Digital media and eCommerce consultant. Siebel project for Centrica.
Big Animal Design and Animation StudioProducer
Apr. 2001 - Aug. 2001Nike interactive project for Movement's tour of Brazil
ArcelorMittaleCommerce Project Manager
Apr. 1998 - Apr. 2001Started the eCommerce department for the world's largest steel producer. I worked directly with Mr. Ashok Aranha. We focused on global procurement from raw materials to machinery. I also managed Mr. Laksmi Mittal's business jet.
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