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Work Background
EAE Business SchoolProfesora asociada - Growth Hacking
May. 2024Barcelona, Cataluña, España
MANGOPaid Social&Display Performance Leader
Nov. 2021
Nuclio Digital SchoolProfesora Paid Social Advertising
Nov. 2021
Windup SchoolProfesora Paid Social Advertising
Jun. 2020Profesora de las clases de Paid Social Advertising en el Máster de Marketing Digital Executive.
MANGOPaid Social Leader | Marketing Online
Apr. 2019Barcelona y alrededores, EspañaIn charge of MANGO's worldwide paid social strategy and campaigns. Key Responsibilities:
- Plan & Execute the user acquisition, retention and loyalty strategy through paid social media campaigns.
- Optimizing the budget according to the main goals: ROAS, user acquisition/retention and LTV.
- Working closely with other departments to ensure a good omnichannel customer experience: advertising, communication, design, CRM, etc.
- Working closely with partners (Facebook/Instagram/Pinterest) that help us have beta and early access to new formats and products. - Development of lift testing that help us understand the depth of the contribution of our strategy to the brand's global results.
- Feed creation and optimization.
- Google Analytics & S2S optimization
- Implementation of pixels and tags on Google Tag Manager
- Coming up with new ideas of content & messaging for the campaigns.
- Creatives analysis to determine best practices by market and define the strategy.
- Constant learning and knowledge update to be aligned with the markets new trends and social platforms that keep us in the top of mind and increase reach and awareness while being profitable. Working with technological partners (Smartly.io) to help us improve and access betas and new formats in the industry.
Freelance, self-employedDigital Advertising and Social Media Manager - Freelance
Jan. 2018Barcelona y alrededores, EspañaThe passion for my work has led me to work for different clients from very diverse fields, to help them scale their digital communication and marketing strategy. My clients include: - Cereales Fitness. Nestlé. Food, Consumer Goods.
- Nesquik. Nestlé. Food, Consumer Goods.
- La Lechera. Nestlé. Food, Consumer Goods.
- Garden Gourmet. Nestlé. Food, Consumer Goods.
- Starbucks France. Food, Consumer Goods.
- Augusta The Brand. Made in Spain Shoes. Ecommerce.
- PWD. Healthy nutrition, dietetic and supplements.
- FITSTORE.ES Healthy nutrition and supplements.
- XChallenge Weekend. OCR Race, Sports.
- Fiesta Menuda Fiesta. Deco for events.
- Iaia Cristina. Italian Restaurant in Barcelona
- URB16. Beauty Salon in Barcelona.
- Complot Escuela de Creatividad. Postgraduate creative advertising school. Tasks include:
- Strategy, creation, optimization and reporting of paid social campaigns across Facebook & Instagram.
- Strategy, creation, optimization and reporting of SEM campaigns.
- Coming up with new messaging ideas that drive results.
- Analysis through Google Analytics.
- Customer study
- Content Plan development across Facebook, Instagram, Twitter and Linkedin.
- Copywriting across all platforms and channels.
TechStyle Fashion GroupAcquisition Manager, Paid Social Media
Jul. 2017 - Apr. 2019- Managing new user acquisition campaigns across 7 European countries for 3 brands: JustFab, Fabletics and (occasionally) SavageX. Million/monthly budget campaigns.
- Execute the user acquisition strategy. Optimizing the budget according to the main goals: user acquisition/retention, LTV and ROI
- Implementation of pixels and tags on Google Tag Manager
- Feed creation and optimization.
- Google Analytics & S2S optimization
- Creatives analysis to determine best practices by market and define the strategy.
- Briefs creation and follow up to guarantee the best creative delivery on a daily basis.
- Experience working with cross-functional teams.
- Working closely with partners (Facebook/Instagram). Working with technological partners (Smartly.io) to help us improve and access betas and new formats in the industry.
IDE 360 (Ideas y Estrategia Digital)Project Manager
May. 2017 - Jul. 2017Vertical: Pharma In charge of the paid social advertising strategy for all the clients of the agency. Set up of the Facebook Business Manager, implementation of tracking pixels and UTMs.
Key Responsabilities:
- Working directly with the client's digital team to develop brand strategy, defining objectives and KPIs
- Media Planning of Social Media Lead Acquisition & Branding Campaigns including Monitoring, optimization and analysis of campaigns.
- Reporting of metrics and best practices of campaigns.
- Present and train on social media strategies and reporting to clients Project Manager
Clients: Laboratorios Ferrer (Protextrem, Repavar, Novalac, SkinNeum), Bayer (Berocca)
Strategic management of the clients in the digital environment, including website, email marketing and both organic and paid social media strategy.
Key responsabilities:
- Content Creation: Copywriting & Design
- Website: Content, SEO, analysis - Email Marketing
- Influencer Marketing
- SEM campaigns
- Suppliers management
AdsmuraiAccount Manager
Mar. 2016 - May. 2017Verticals & Clients:
E-commerce: P D Paola, Addicted To
Sports: Salomon, Suunto, Summits of my Life (Mountain Film Producer), Kilian Jornet
Politics: Junts Pel Sí, ANC, Òmnium Cultural Key Responsabilities:
- Working directly with the client's digital team to develop brand annual strategy, defining objectives and KPIs (CPA, ROAS, CTR...).
- Working closely with partners (Facebook/Instagram/Twitter).
- Media Planning of Social Media Performance & Branding Campaigns including Monitoring, optimization and analysis of campaigns.
- Reporting of metrics and best practices of campaigns.
- Present and train on social media strategies and reporting to clients
AdsmuraiMarketing Communications
Oct. 2015 - May. 2017Part of a transversal team supporting all departments in:
- Content: Creating content at all levels of the conversion funnel using different channels through an Inbound marketing strategy. Writing corporate & product documentation. SEO, Website management and Video production.
- Events & Experiences Planner: from PR and press releases to awards submissions and fairs exhibitors organization. Planning and executing corporate events and networking parties such Twitter's Internal MWC Party.
SELLBYTEL Group SpainCustomer Service
Feb. 2015 - Apr. 2015Atención al cliente en alemán para Mango
Tempo Consultoría IntegralFormadora
Nov. 2014 - Nov. 2014Formadora en inglés para profesionales de zapaterías.
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