mdgGroup Director, Paid Media
Jul. 2022RemoteIn this role, I strategically allocate digital campaign budgets, optimizing ROI with ongoing adjustments. I lead new client pitch and digital strategy scope development and create data-driven end-of-campaign reports and deliver them to both internal teams and clients. Additionally, I revamp the digital media team to foster skilled managers in search, social, and display and enhance efficiency across client accounts through standardized processes, performance modelling, and agile methods for tracking and optimization, ensuring client success.
• Led and developed team of Digital Marketing professionals, overseeing strategic planning and tactical implementation across event, membership, and product-focused client accounts. • Implemented data-driven approach with measurable Key Performance Indicators (KPIs) aligned with clients' overall business objectives, resulting in the creation of effective digital brand strategies through acquisition campaigns. • Enhanced existing digital customer acquisition Projection Models to encompass paid and organic channels, while providing training to all teams on best practices. • Implemented internal Quality Control (QC) process to eliminate costly errors in media campaign executions, ensuring precise and error-free results.