Joe Mathieu - Owner/Operator, Screechy Cat Media

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Network Power<100 people

Roles

💸100%

Marketing

👍100%

Sales & BizDev

🧨100%

Consulting

Geos

🇺🇸100%

United States

Work Background

mdgGroup Director, Paid Media

Jul. 2022RemoteIn this role, I strategically allocate digital campaign budgets, optimizing ROI with ongoing adjustments. I lead new client pitch and digital strategy scope development and create data-driven end-of-campaign reports and deliver them to both internal teams and clients. Additionally, I revamp the digital media team to foster skilled managers in search, social, and display and enhance efficiency across client accounts through standardized processes, performance modelling, and agile methods for tracking and optimization, ensuring client success. • Led and developed team of Digital Marketing professionals, overseeing strategic planning and tactical implementation across event, membership, and product-focused client accounts. • Implemented data-driven approach with measurable Key Performance Indicators (KPIs) aligned with clients' overall business objectives, resulting in the creation of effective digital brand strategies through acquisition campaigns. • Enhanced existing digital customer acquisition Projection Models to encompass paid and organic channels, while providing training to all teams on best practices. • Implemented internal Quality Control (QC) process to eliminate costly errors in media campaign executions, ensuring precise and error-free results.

mdgDirector of Digital Activation

Aug. 2019 - Jul. 2022San Diego Metropolitan AreaSkills: LinkedIn Advertising · Media Strategy · Paid Search Campaigns · Facebook Ads Manager · Asana · Paid Social Media · Google Data Studio · Customer Acquisition

EnvisionitMedia Director

Sep. 2016 - May. 2019Chicago, Illinois, United StatesDuring this tenure, I stayed current with the agency's media offerings and industry trends, while also ensuring ongoing training programs for all agency personnel on emerging technologies and industry terminology. • Established and developed a media department from inception and transformed annual media revenue from $1M to over $10M within a 5-year period • Provided visionary leadership to the Media department, fostering a culture of individual accountability among direct reports, and actively contributed to the professional development and career growth of each team member.

EnvisionitAgency Lead, Paid Search

Dec. 2013 - Sep. 2016Chicago, Illinois, United StatesSkills: LinkedIn Advertising · Media Strategy · Paid Search Campaigns · Facebook Ads Manager · Paid Social Media · Google Data Studio · Customer Acquisition

FreelanceFreelance Programmatic & SEM Consultant

Dec. 2012 - Dec. 2013Chicago, Illinois, United StatesI provided mentorship and training to new media department teams, working in close collaboration with both leadership and sales teams to seamlessly integrate programmatic media buying into our product portfolio. • Spearheaded strategy development and executed programmatic, paid social, and paid search media purchases to achieve campaign objectives and maximize results.

AccuenTrading Supervisor

Sep. 2010 - Sep. 2012Chicago, IllinoisI successfully executed Direct Response and Brand Awareness campaigns through advanced Demand Side Platforms and advertising networks, achieving campaign objectives. Additionally, I served as the direct supervisor for a team of entry to mid-level trading analysts, offering leadership in managing daily operations, facilitating training, and supporting career development. • Served as the lead Technical Account Manager for OMD & PHD Chicago clients, holding primary responsibility for managing budgets exceeding $10M annually for Fortune 500 advertisers.

Elton DigitalSearch Director

Feb. 2010 - Aug. 2010Chicago, IllinoisI accepted an opportunity to help launch a digital media department with an established print marketing agency. In this role, I lead the development & execution of paid/organic search and social media marketing campaigns; was responsible for product & pricing definition, strategy development, technology recommendations, & internal marketing efforts; and led a small time of junior staff, training them on best practices.

AOLStrategist, Search & Sponsored Listings

Jul. 2008 - Oct. 2009Chicago, IllinoisI conducted in-depth reporting, analysis, and optimization of well-established paid search campaigns for high-profile national clients. I formulated strategies aimed at boosting revenue beyond initial contract expectations, with a strong focus on growth and profitability. I maintained effective client relationships and worked closely with agency contacts to ensure smooth interactions during both the pre-sale and post-sale phases. • Provided invaluable support to national sales representatives and local product directors in crafting SEM strategies that facilitated new sales closures.

LocalLaunch!Fulfillment Product Manager

Sep. 2006 - Jun. 2008Chicago, Illinois

Moritani AmericaSales Coordinator

Sep. 2005 - Sep. 2006Itasca, Illinois

WBBM RadioPromotions Coordinator

Sep. 2004 - Aug. 2005Chicago, IllinoisSkills: Marketing

WBBM RadioPromotions Department Intern

Apr. 2004 - Sep. 2004Chicago, Illinois