eBayEMEA Senior Manager, Social Marketing
Oct. 2013 - Apr. 2017Zürich Area, Switzerland• Led EMEA Social Media activities, enabling eBay to reach, inspire, attract and convert profitably existing and potential buyers and sellers
• Scaled paid media activities serving dynamic and personalized content at the user level, combining machine learning, 3rd party and 1st party data
• Served local businesses’ priorities by partnering with Creative/Content teams (both in-house teams and external agencies), SaaS and technology suppliers
• Collaborated with Social Client Solutions’ partners @Facebook/Instagram, Twitter, Pinterest, Snapchat, Tumblr, Reddit
• Increased brand health, boosted traffic, conversion and ROI, thus shifting the eBay investment mix towards Social&Mobile • Revisited and reorganized creative and media buying agencies’ structure across EU markets. Built and led in-house teams increasing effectiveness and efficiency
• Implement progressive end-to-end automation for the channel: from publishing to distribution and promotion, bidding and optimization
• Industry spokesperson @Facebook events