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Work Background
Strategic Consultant AI, Digital and Sustainability
pabloretamal.comStrategic Consultant AI, Digital and Sustainability
Oct. 2024Geneva, SwitzerlandAI AUDITS - Developed a unique AI Audit Protocol that helps organizations align key objectives with AI solutions. - Assist organizations in mapping out and implementing AI strategies and roadmaps - Offer cost-effective AI solutions to modernize digital architecture and streamline operations for any organization. DIGITAL MARKETING CONSULTANT - Develop and execute tailored digital strategies to enhance lead generation. - Provide guidance on SEO, SEM and KPI performance to accelerate scalable growth and reach digital ROI. - Implement data-driven campaigns with a focus on sustainability and/or compliance. ESG COMMUNICATIONS STRATEGIST I help turn technical ESG reports into: - Compelling, purpose-driven messaging that aligns with sustainability goals and business objectives. - Translate complex ESG data into clear, engaging narratives supported by measurable outcomes, demonstrating value to investors, clients, and the wider community.
Head of Digital & Sustainability Lead
Weber ShandwickHead of Digital & Sustainability Lead
Sep. 2022 - Sep. 2024Geneva, Switzerland
Head of Digital Strategy & Media
CharlescannonHead of Digital Strategy & Media
Jan. 2020 - Sep. 2022Geneva, Switzerland
Chief Marketing Officer
FEDETUR Federación de Empresas de Turismo de ChileChief Marketing Officer
May. 2017 - Aug. 2019Santiago Metropolitan AreaDuring this tenure I directed Chile's tourism federation marketing area attracting customers and maximising communication efforts. Highlight of key contribution: • Offered suitable advice to public and private sector tourism authorities by leveraging in-depth knowledge of industry.
Director Of Business Development
3BaysOverDirector Of Business Development
Dec. 2015 - May. 2017Lausanne Area, SwitzerlandUtilizing my broad scope of industry knowledge I spearheaded travel start-up to expand into largest B2B Digital Tourism Network. I pioneered global email stakeholder engagement strategy to maintain optimal engagement at all times. I administered all growth aspects of company, including development of growth strategy and management of growth team. Highlight of key contribution: • Successful in on-boarding over 60K users in six months by using email and social media campaigns.
Market Manager
FEDETUR Federación de Empresas de Turismo de ChileMarket Manager
Jan. 2014 - Dec. 2015Santiago, ChileDevised and deployed Chile's first digital travel campaign in China. Established and organised B2B business platforms across Australia, Japan, and China. Highlight of key contribution: • Accomplished a 33% rise in Chinese travel to Chile.
Head of Studies
FEDETUR Federación de Empresas de Turismo de ChileHead of Studies
Jan. 2013 - Jan. 2014Santiago Province, ChileLed all research projects. Prepared state-of-affairs reporting to the board of directors and travel authorities with regards to tourism industry trends or economic performance benchmarks. Highlight of key contribution: • Delivered quarterly analysis of international credit card spend and benchmarked international promotion efforts to the South America region.
Marketing & Sales Manager
Niagara ConservationMarketing & Sales Manager
Aug. 2012 - Aug. 2013Santiago, ChileI led efforts of recruitment and training of members for national sales team. I tailored company's approach from USA-focused approach to Latin America. I collaborated cross-functionally with local stakeholders to seamlessly employ CSR strategy. Highlight of key contribution: • Surged sales in Chile by 67% in one year.
Climate Change Attaché
Foreign, Commonwealth and Development OfficeClimate Change Attaché
Jul. 2008 - Jul. 2012London, United KingdomSpearheaded the UK's climate change agenda in Chile. Backed up a four-year diplomatic effort to help Chile mitigate the worst economic effects of climate change. Championed green in-house policies such as carbon footprint measurement and management.
PR and Media Manager
Young & Rubicam GroupPR and Media Manager
Jan. 2003 - Dec. 2008Geneva Area, SwitzerlandA key member of the public relations and public affairs team. Helped carry out communications strategies and develop media activity for clients in key industries such as healthcare, finance and international organisations.
Public Relations Officer
World Health OrganizationPublic Relations Officer
Jan. 2001 - Dec. 2003Skopje, MacedoniaServed as a spokesperson in Northern Macedonia for WHO during the spill-over mission from Kosovo. Organised international media press briefings and organised key events with local stakeholders such as the Ministry of Health, International Red Cross and national media outlets.

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