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Years of experience: 5
South AfricaMarketing Director💸 MarketingCRM managerBrand Marketing ManagerCommunications Manager
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Hlumela's Career Path
Aug. 2023 -Jun. 2024
Yourself events managementMarketing director
South Africa, JohannesburgStrategic Planning
- Developing and implementing long-term marketing strategies to achieve business goals
- Conducting market research and analysis to identify opportunities and challenges
- Forecasting sales and revenue projections based on marketing initiatives
Brand Management
- Ensuring consistent brand messaging and positioning across all marketing channels
- Collaborating with creative...
Feb. 2021 -Jul. 2023
DiageoSenior Brand marketing manager
South Africa, JohannesburgDiageo, a leading global beverage company.As a senior brand manager i oversaw their iconic brands like Johnnie Walker and Smirnoff. The key responsibilities of a Diageo Senior Brand Manager include:
- Developing long-term brand and category strategies based on consumer, customer, and shopper insights.
- Leading cross-functional teams and external agencies to deliver exceptional marketing pla...
Feb. 2020 -Jan. 2021
Nestle S.A.Senior Brand Manager
South Africa, Johannesburg- Developing brand marketing plans and aligning them with cross-functional teams like sales, finance, media, and advertising agencies.
- Monitoring and analyzing the market situation for Nestlé and competitor brands, including market share, distribution, volumes, and brand health metrics.
- Identifying new opportunities for category and brand development, including innovations and renovations...