Years of experience: 18

General managerInfluencer Marketing ManagerMarketing Director💸 MarketingChanel ManagerEvent Producer

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Juan's Career Path
General Manager ColombiaMay. 2022 -
Present
SLA CorpGeneral Manager Colombia
Bogotá- Led SLA Corp in Colombia, managing Nike, Converse, Sportline, and Kicks stores, achieving annual sales exceeding USD$100 million. - Crafted and executed comprehensive short, medium, and long-term strategies, leading to a remarkable 40% growth in annual sales over a span of two years. - Achieved 10% EBITDA in the first year and over 12% in the second year by enhancing team collaboration amon...
Sr. Manager Sales - Commercial Head of Colombia/Country LeadJan. 2020 -
May. 2022
Under ArmourSr. Manager Sales - Commercial Head of Colombia/Country Lead
Bogotá- Directed the Under Armour business in Colombia, overseeing profitability, commercial and brand strategy, product sales, and client and franchisee portfolio management. Successfully launched five UA Brand House stores with the franchisee and e-commerce platform, resulting in USD 5 million in sales during the inaugural year of operations - Co-led the subsidiary's expansion plan since its esta...
Marketing Manager ColombiaMay. 2018 -
Jan. 2020
Under ArmourMarketing Manager Colombia
Bogotá- Guided the brand activation plans with a strong focus on brand experience, media, and digital sales channels, significantly enhancing brand visibility nationwide. Achieved a sales increase of over 600% in the brand's first year of operation in the country - Reorganized and structured the marketing department, optimizing product strategy, pricing, segmentation, and branding. Resulted in doub...

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