Accomplished professional with over a decade of experience driving impactful marketing strategies for global brands to drive organisational success. Specialise in commercial strategy and business development with a fervent commitment to driving revenue growth through innovative solutions and exceptional customer service. Proven success in budgeting and financial management within retail and wholesale sectors of leading sportswear brands. Adept at enhancing team effectiveness and fostering a collaborative culture across large-scale workforces, resulting in improvements in sales efficiency and customer satisfaction. Expertise in market analysis, brand positioning, and campaign development, resulting in significant market expansion. Proven leadership in cross-functional teams, adept at forging strong industry partnerships and leveraging consumer insights to deliver compelling brand narratives. Recognised for strategic mindset and track record of launching innovative marketing initiatives that resonate with diverse audiences.More...