Years of experience: 6+

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Ariel's Career Path
Head of Demand GenerationMar. 2023 -
Present
ThinkReservationsHead of Demand Generation
Seattle, Washington, United StatesThinkReservations offers digital solutions for independent hotels in the Americas. As Head of Demand Generation, in charge of strategy and execution of commercial initiatives, including Internationalization
Product Marketing ManagerJul. 2022 -
Sep. 2023
GFI SoftwareProduct Marketing Manager
Austin, Texas Metropolitan AreaTogether with the product development team, in charge of product vision pitches, establishing common customer problems, and creating the vision that explains how GFI products solve them while supporting the product roadmap. Supported by market research, responsible for solution messaging, go-to-market strategy, product releases, competitor benchmarks and product explainers, press releases, an...
Demand Generation Manager, EnergyMar. 2021 -
Jul. 2022
Alfa LavalDemand Generation Manager, Energy
Richmond, Virginia, United StatesDeveloping and executing the US Energy Division demand generation strategy, by partnering with Sales, Market Intelligence, and the newly formed demand generation team to execute initiatives across the entire customer journey --from awareness to purchase to advocacy, collaborating across 4 divisions of the US organization. Special focus on the transition from fossil fuel to energy efficiency a...

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