Years of experience: 42

United States๐Ÿ’ธ MarketingMarketing Director

Trust Score

Highly reliable; strong professional involvement.

70%
Michael's Career Path
Director, B2B Marketing Strategy & PlanningApr. 2021 -
Present
Santander Bank, N.A.Director, B2B Marketing Strategy & Planning
United StatesLead Small Business Banking and Commercial Banking marketing strategy and initiatives to acquire high-value clients and deepen relationships. โ–ช Manage three-person team, executing a fully cross channel integrated marketing approach in pursuit of key business line objectives. โ–ช Create new Small Business Banking Value Proposition to establish a more relevant approach to SBOs and managers and mo...
Vice President, Director, MarketingFeb. 2019 -
Jan. 2023
Santander Bank, N.A.Vice President, Director, Marketing
Boston, MA ยท HybridDirect Marketing B2C and B2B direct response campaigns for customer acquisition and deepening across consumer and SMBmarkets. - 4 person team manages specific one-to-one acquisition and cross-sell campaigns and are the operation owners of email and branch CRM platforms. -Working with product and channel marketing teams to develop campaign strategies across traditional and digital channels inc...
Vice President, Direct Marketing DirectorJul. 2016 -
Feb. 2019
Santander Bank, N.A.Vice President, Direct Marketing Director
75 State Street, Boston, MALeadership of bank's direct marketing activities for consumer and business banking products and services to accelerate use of 1:1 marketing and drive incremental growth through acquisition and cross-sell campaigns. - Set campaign strategy with key stakeholders for direct marketing acquisition and cross-sell campaigns. - Develop and oversee the implementation of test and learn agendas across c...

Michael's Posts

  • About myself

    Possessing a rich 18+ years experience in B2B and B2C Financial Services Marketing, I bring clarity to marketing strategy based on market insights, focused value proposition, positioning, and messaging via measurable omni-channel campaigns to deliver incremental results.

  • Job Description

    I am currently seeking to apply my skills and 18+ years experience as a fractional CMO or Marketing Director in Financial Services or related field. Open to FT if the right opportunity; also to coaching/mentoring, workshop facilitation. See www.sleightofbrand.net.

  • How to contact

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