Years of experience: 13
United Statesšø MarketingCopywriterContent ManagerSEO Manager
Trust Score
Highly reliable; strong professional involvement.
Sally's Career Path
Jul. 2023 -Present
Verve Industrial, A Rockwell Automation CompanySr. Content Manager
Remote* Increased SERP features by 50%, top-5 rankings by 56%, and boosted Domain Authority by 2 points within 3 months. * Drive growth through product-led and content-led SEO strategies, improving organic search visibility and sales qualified leads by 17.9% since December. * Lead ongoing SEO experiments, including A/B testing landing pages and conversion-focused content optimization, leveraging to...
Sep. 2021 -Mar. 2023
CrowdStrikeDirector, Web Content Strategy
* Scaled the web content team from 2 to 5 in 6 months, maintaining 100% retention and fostering professional development through mentorship and training. * Improved team efficiency by 150% through streamlined content processes, including voice and style guides, templates, and workflows. * Collaborated across web content, design, and engineering teams to execute and optimize web initiatives fo...
Nov. 2020 -Aug. 2021
TalkdeskSenior Manager, Web Content Strategy
* Led a team of three writers to develop a content-led SEO strategy, increasing organic traffic and building a qualified lead audience. Focused on keyword optimization, on-page enhancements, and content repurposing for maximum search visibility. * Delivered insights on content creation, landing page design, and CRO strategies to improve conversion rates and user experience. * Developed voice ...