Years of experience: 24
💸 Marketing
Trust Score
Exceptionally trusted; proven professional excellence.
Marciela's Career Path
Apr. 2022 -Jun. 2023
OutreachHead of Community (Sales Hacker) Content
United States* Leveraged data, market insights, and audience analysis to create messaging strategies
* Partnered with Field Marketing, Customer Marketing, and Demand Gen teams to coordinate three in-person events. This was accomplished while utilizing 50% of the allocated $40K budget
* Improved the efficiency of content and campaign operations by transitioning the team to Asana
* Producer of the Sales Hac...
Nov. 2021 -Apr. 2022
Clearwater AnalyticsContent Manager
United States• Develop value propositions, messaging, collateral, as well as long and short-form content to drive brand awareness and lead generation across all market segments
• Create and manage the content calendar and distribution plan across organic and social channels
• Led the cross-functional team to localize web pages for Northern Europe, DACH, France, and APAC
• Conduct regular content audits to...
Oct. 2017 -Nov. 2021
QuiqSr. Content Marketing Manager
Bozeman, Montana* Developed and executed multi-channel content strategies that increased lead generation by 25%.
* Wrote and edited whitepapers, case studies, and email campaigns, enhancing brand positioning and thought leadership.
* Used Salesforce and Google Analytics to track content performance and optimize campaigns for better conversion rates.
* Successfully coordinated user-conferences