Years of experience: 16

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Lise's Career Path
Senior Director Brand VoiceJul. 2016 -
Present
La Prairie Group AGSenior Director Brand Voice
Define the brand positioning, create 360° content strategies, conceive and oversee advertising campaigns, lead social media editorial line and storytelling, as well as online communication campaigns and PR strategies. Responsible for defining the Brand voice and lexical identity.
Content ManagerJan. 2015 -
Dec. 2016
MAKE UP FOR EVERContent Manager
Paris Area, FranceMember of the Content and Influence Team in charge of social media, influence, digital paid media, events and SEO. Developed digital and social media content strategies, activations and influencer strategies in collaboration with the amplification team, the creative team and strategic planners.
CSR COP21 Sustainability Communications ConsultantJan. 2014 -
Dec. 2014
SanofiCSR COP21 Sustainability Communications Consultant
Paris, Île-de-France, FranceContent creator and editor for Sanofi's internal and external ethics and CSR communications in the lead-up to the The Paris Climate Conference, or the Conference of the Parties (or “COP”) to the United Nations Framework Convention on Climate Change (UNFCCC), also known as COP21. Supported both ethics and CSR programmes and worked closely with the corporate communications team to develop Sanof...

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