Years of experience: 21
AdvisorSales & NegotiationConsumer IndustryStrategy and Product growthCoachingMexico
Trust Score
Highly reliable; strong professional involvement.
Javier's Career Path
Jan. 2021 -Present
Red BullOn Premise Project Manager Latam
Mexico City
Jan. 2011 -Dec. 2020
Red BullNational On Premise Director
Mexico CityDevelop strategies for brand building in On-Trade outlets.
On-Trade road to market (RTM) through Distribution Partner / Wholesalers & Key Accounts.
Develop innovative strategies to reach the final consumer.
Manage and lead the national team with new ideas and operate with bias towards action. Continuous training top-down level: coaching days, management y leadership.
Manage the wholesale chan...
Jul. 2008 -Jan. 2011
Red BullRegional On Premise Manager Southeast
Quintana Roo, MexicoDevelop Brand Awareness in southeastern Mexico, one of the country's most important touristic zones (Quintana Roo & Merida).
Create, coordinate and execute local and international events for brand awareness.
Develop innovative strategies for sales increase and Brand awareness inside on-trade outlets.
Lead and manage six sales representatives with management skills.
Public Relationships with i...