Fernando Rodriguez is a dynamic Field Marketing Specialist at RedBull, where he spearheads innovative campaigns that amplify brand presence and drive consumer engagement across key markets. With over six years of experience in the beverage industry, Fernando has a proven track record of crafting experiential marketing strategies that resonate with diverse audiences and boost sales performance. His ability to forge strategic partnerships and his passion for high-energy brand activations have made him a pivotal player in RedBull's market expansion efforts. Outside of work, Fernando is an avid extreme sports enthusiast, channeling the brand's adventurous spirit into both his personal and professional life.More...