Greater BostonRecruited by VP Marketing to fill first ever Product Marketing role at organization
•Inserted PMM function into SDLC process; ensures consistent messaging through product lifecycle
•Developed “change management” collateral that current customer receive prior to major UI changes
•Lead the development, execution and measurement of packaging, positioning and messaging strategies
•Instrumental in...
Greater Boston AreaRecruited by SVP Marketing for expertise in Freemium product launches, core product adoption, expansion and churn reduction •Doubled SMB revenue every quarter from Q3.20 - Q2.22, exceeding ARR targets by 200%
•Launched 8x8 (Free) Meetings in Q4.19, managed 100x MAU growth in Q1.20 (250K>25M)
•Developed KYC dashboard to provide 360° view of enterprise customers prior to upsell / QBR •Increased...
May. 2018 - Mar. 2019
Robin PoweredDirector of Product Marketing and Sales Enablement
Greater Boston AreaRecruited by CEO to build world-class product marketing and sales enablement team • Quickly established best practices that connected product, sales, marketing and customers
• Re-aligned pricing tiers to match customer buying habits and persona needs
• 2x increase of trial conversion rates, add-on transactions and renewal bookings
• Created new suite of sales enablement tools: one-pagers, dem...