Years of experience: 11
Customer ResearcherConsultingMarketing
Trust Score
Exceptionally trusted; proven professional excellence.
Shelby's Career Path
Apr. 2024 -Present
STRAT7 InciteSenior Associate
Denver, Colorado, United StatesStrategic research and planning consultancy | fintech, technology, CPG, and health
Sep. 2021 -Mar. 2024
Sterling-Rice GroupStrategist
Boulder, Colorado, United StatesSRG is an innovation, branding and insights consultancy based in Boulder, CO. Lead cross-functional strategy projects (e.g., consumer insights/market research, innovation development, new product pipeline strategy, brand positioning and strategy) for clients in CPG, foodservice, lifestyle, retail and hospitality from Fortune 100 to start-ups. Design and facilitate end to end consumer and mark...
Jan. 2018 -Sep. 2021
The Marketing ArmConsumer Strategist and Cause Marketing Specialist
Dallas/Fort Worth AreaProvide strategic foundation and focus to fuel brand campaigns through an understanding of the client, category, competition, and the consumer. Conduct primary and secondary research. Write Creative Briefs fueled by data-driven insights to drive creative solutions for clients. Consult on cause marketing and charitable initiatives to connect with consumers through an authentic, values-driven a...