Alessandra's Posts
- Alessandra Azzena
RVP Partner Ecosystem @NA
is willing to share expertiseStrategic Consultancy for Software Channels How I can help you
I specialize in formulating effective channel partner recruitment strategies, designing channel programs, and determining go-to-market plans. My competitive edge lies in assessing your existing pipeline generation strategies, and establishing fresh revenue streams through channel partners. By identifying the suitable profile of partners, I can devise a recruitment scheme, an integration framework, partnership contracts, and incentive plans that align with your existing structure and product.
People I am looking for
Looking to collaborate with software enterprises of any size, seeking to create or enhance their channel revenue generation strategy. I have successfully built regional strategies from scratch at my previous companies, Certinia and Kollective. My current role has seen a 100% increase in channel pipeline and a 20% revenue boost from the previous year.
Experience & Cases
With years of experience leading partnerships at Certinia and Kollective, I have a proven track record of success. At Certinia, I managed to double the pipeline generated by partners in the first quarter and elevate the bookings by 20%. While at Kollective, I penetrated new markets in Spain, Italy, and France via partners, resulting in a $2M increase in ARR. My clientele includes small to large software companies seeking to strengthen their partner strategy.
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