Years of experience: 22
Sales & BizDevMarketingConsulting
Trust Score
Exceptionally trusted; proven professional excellence.
Kalina's Career Path
Jan. 2022 -Dec. 2023
VP Brands InternationalDirector International markets
Plovdiv, BulgariaAs Director of International Markets and VP at Brands International, I led a dynamic team focused on enhancing our global market strategy and increasing profitability for Bulgaria's leading spirits and wine producer. I managed internal customer service, pricing, contracts, forecasting, and performance monitoring across multiple countries, customers, and product lines. Through extensive market...
Jan. 2020 -Dec. 2022
Freelance (Self employed)Freelance Consultant
As a Commercial Strategy & Project Management Consultant, I provided strategic advisory on development, corporate integration, and sales operations as a freelance consultant. I led project management initiatives, overseeing planning, execution, and monitoring to ensure projects were delivered on time, within scope, and under budget. Some of my notable achievements include: • Provided advisory...
Jan. 2019 -Dec. 2021
DiageoHead of Reserve & Innovation portfolio
As Head of Customer Marketing, I directed the development and execution of a pioneering distributor model tailored for the luxury segment, amplifying targeted market penetration and introducing progressive pricing strategies. I orchestrated comprehensive trade marketing initiatives cantered around brand ambassadors, ensuring alignment with consumer preferences in luxury markets. Additionally,...