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Years of experience: 12
MexicoSales ManagerBusiness Development Manager💸 MarketingChanel ManagerBusiness Owner
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Highly reliable; strong professional involvement.
Miguel's Career Path
May. 2023 -Jan. 2024
Mattel, Inc.Regional TradeMarketing Team Leader
México · HybridLeading the instore execution of Mattel in a business of 5 MUSD/month with team of 5 regional supervisors and 250 merchandisers across 8 cities, visiting 350 stores to win the best visibility and assuring product availability. Executing seasonality strategies to maximize sales in a profitable way by negotiating with retailers the best spaces in every store positioning Mattel as leader in the ...
Jun. 2022 -Dec. 2022
DiageoModern Trade Commercial Project Manager
MéxicoModern Trade Commercial Head for a project that will deliver around 20% savings in the national production of tequila y mezcal by splitting the company into two different entities and taking advantage of the government incentives for local manufacturers. Leader of the commercial strategy to avoid any business disruptions while assuring to be listed by the key players of modern trade.
Apr. 2019 -Feb. 2021
Procter & GambleRegional Trademarketing Manager
Monterrey, Nuevo León, MéxicoBuilding a strategy to execute best in class visibility materials and win against competition on shelf and displays in 2,500 stores of all channels including: Hypermarkets, Traditional stores, Pharmacies, Minimarkets, Clubs, etc. Training and mentoring a team of 18 direct reports and 1,000 merchandisers in sales and negotiation skills.
• Improving visibility execution overall in the region +1...