Years of experience: 13

MexicoSoft Skills TrainerBanking OperationsMarketing DirectorLecturerTax Professional

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Edgardo's Career Path
Founder & Commercial DirectorFeb. 2024 -
Present
CAFÉ GRECAFounder & Commercial Director
Founder and commercial leader of a specialty coffee company overseeing commercial strategy, brand positioning, pricing architecture, product development, omnichannel growth, and business expansion across direct-to-consumer and wholesale channels. Driving key account development, demand planning, and market growth while building a premium consumer brand focused on transparency, traceability, a...
Brand DirectorMar. 2020 -
Feb. 2024
EL PALACIO DE HIERROBrand Director
Directed commercial and brand strategy, premium client experience initiatives, pricing architecture, profitability management, and growth initiatives across boutiques, department stores, and e-commerce channels. Led teams spanning buying, operations, visual merchandising, and commercial execution while aligning local business priorities with international brand direction. Improved gross margi...
Senior Purchasing ManagerJun. 2018 -
Mar. 2020
SHELLSenior Purchasing Manager
Led localization and commercial adaptation of Shell’s international convenience retail concept in Mexico through assortment development, pricing strategy, supplier negotiations, and promotional planning. Managed strategic categories while balancing profitability objectives, consumer insights, and commercial growth priorities. CATEGORIES: Sweet and salty snacks, Non-Alcoholic Beverages and Tob...

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