Years of experience: 15

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Ashley's Career Path
Head of Sales-Led Lifecycle & Revenue SystemsSep. 2024 -
Present
KlaviyoHead of Sales-Led Lifecycle & Revenue Systems
Denver, COJoined Klaviyo to establish their first Sales-led marketing motion within a traditionally product-led organization — leading the Lifecycle migration from Klaviyo to HubSpot, launching the company's first lead scoring model, and building behavioral and account-based triggered plays to capture demand and surface engagement data for sales in real time. Drove a 400% YoY increase in Sales-led Life...
Senior Manager, Demand Generation - Lifecycle MarketingSep. 2024 -
Present
KlaviyoSenior Manager, Demand Generation - Lifecycle Marketing
Denver, Colorado, United StatesOwns the demand gen motions for sales-assisted purchases and cross-sell. Collaborates radically to align the Demand Gen roadmap with Product, Growth, PMM, Brand, and Geo teams to consistently scale efforts, create seamless data hand-offs, and support innovation. Analyzes diverse data sources to create highly targeted segments for improved performance and fosters a culture of continuous innova...
Principal Manager, Integrated MarketingMay. 2023 -
Sep. 2024
ZoomInfoPrincipal Manager, Integrated Marketing
DenverTapped by Marketing Leadership to lead Integrated Marketing for ZoomInfo's SalesOS and Sales Persona — responsible for 80% of marketing revenue contribution and $100M+ in quarterly pipeline, split across ABM and evergreen motions. Led a full GTM squad spanning product marketing, demand generation, paid media, events, SEO/content, and program management.

Ashley's Posts

  • 2

    About myself

    Accomplished digital marketer with a robust background in marketing systems and demand generation, achieving a $100M quarterly pipeline via ABM and Evergreen campaigns. Successfully migrated platforms like Marketo and Hubspot, earning multiple promotions.

  • 2

    Job Description

    Aspiring to lead and contribute strategically in AI-driven growth marketing and demand generation, leveraging innovative technologies to optimize and enhance marketing strategies for impactful results.

  • 2

    How to contact

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