Years of experience: 12
Research AssistantExecutive AssistantPersonal AssistantAdministrative AssistantAssistantMarketing Director
Trust Score
Exceptionally trusted; proven professional excellence.
Nicolette's Career Path
Sep. 2024 -Present
Independent / FractionalFractional Product, Brand & GTM Strategist
Sep. 2021 -Jun. 2023
JustworksPrincipal Product Strategist, Growth & Innovation
New York City Metropolitan AreaTransformed Justworks' product landscape by spearheading the long-term vision and strategy across diverse product lines, including health insurance, benefits, payroll, HR, and compliance services. Conducted comprehensive market analysis and identified key growth opportunities. Led cross-functional teams to develop and execute innovative strategies, accelerating product adoption and sales. Cra...
May. 2020 -Sep. 2021
JustworksProduct Marketing Lead, Benefits Portfolio
New York, New York, United StatesDrove the differentiation strategy for Justworks' benefits portfolio by aligning marketing initiatives with business goals and optimizing the marketing budget. Defined and led the implementation of a 2-3 year GTM vision and strategy for the entire benefits suite of 9 products. Combined product thinking, data analysis, and segmentation to drive product-market fit. Successfully launched 3 new p...