Years of experience: 12

Influencer Marketing ManagerMarketing

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Megan's Career Path
Senior Manager, Brand Marketing & InfluencerMay. 2025 -
Present
LaloSenior Manager, Brand Marketing & Influencer
RemoteI lead our influencer program across paid and gifted campaigns, managing everything from strategy and sourcing to execution and performance tracking. I oversee our social media team and ensure our content and community strategies align with our broader brand vision. I also manage brand partnerships and co-marketing initiatives, collaborating cross-functionally to drive cohesive storytelling a...
Senior Manager, Influencer & Social Media MarketingJul. 2023 -
May. 2025
LaloSenior Manager, Influencer & Social Media Marketing
I lead Influencer and Social at Lalo, scaling an influencer program rooted in storytelling, authenticity, and strategic alignment. I partner across paid, creative, and social to ensure every campaign delivers on brand voice, emotional connection, as well as performance.
Senior Brand Manager - InfluencerMar. 2021 -
Feb. 2023
Grove CollaborativeSenior Brand Manager - Influencer
San Francisco, California, United StatesLed the Influencer Program, team, and strategy, activating 600+ influencers a year to support Grove in the DTC space as well as in retail at Target and Amazon. Oversaw micro, macro and mega influencer campaigns from end-to-end; executed cross-functional go-to-market plans; managed third party campaigns for brands sold at Grove.

Megan's Posts

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    About myself

    Expert in influencer marketing for direct-to-consumer brands with over a decade of experience in developing and expanding influencer programs, driving customer acquisition, and enhancing brand visibility.

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    Job Description

    Seeking a consulting or contractor position to assist brands with influencer marketing. Skilled in both campaign execution and strategic planning, ready to adapt and meet brands at their current stage.

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    How to contact

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    About

    • 10+ years in DTC brand growth • Expertise in influencer marketing strategies • Support for new customer acquisition • Assistance with retail launches • Enhancement of brand awareness

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    Cases & Experiences

    • Lalo's Target launch in 2025 • 245 influencer posts in 2 weeks • Achieved 3.2M content views • Garnered 41.8k likes, 2.1k comments • Over 800 shares • Influencer marketing key to success

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    Work Order

    • We help with crafting influencer strategies • Offer program audits and advisory • Build and manage creator content engines • Provide end-to-end campaign management

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    How to contact

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