New York, NYDirected global media relations, crisis communications, and corporate sponsorships and philanthropy for the world's largest tobacco company. Supervised PR agency and six professionals. Strengthened dialogue with EU officials on the company's critical issues. Directed all U.S. and Soviet media coverage of multi-billion-dollar cigarette export agreement with the Russian Republic.
New York, NYClear Thinking. Creative Writing.® I help Fortune 500 companies, consulting firms and high-profile individuals translate complex information into compelling messages and thought leadership that strengthen brands. I start by interviewing senior leaders to help them determine what is unique and differentiating about their ideas, viewpoints, products or services. Together we then develop target ...
New York, NYDeveloped AT&T's first comprehensive financial communications plan to address Wall Street concerns after divestiture. Helped raise institutional ownership 5 percentage points and reposition AT&T from a "widows-and-orphans" stock to a high-growth technology company. Served on a crisis team to plan and implement a grassroots lobbying campaign against a financially burdensome Senate bill. Six-we...