How I can help you

I assist companies in structuring and evolving digital products, from problem definition to solution delivery. I conduct discovery, research, validations, design flows, prototypes, and optimize critical paths to boost conversion, reduce friction, and enhance user experience.

People I am looking for

Seeking clients in fintech and tech sectors, focusing on financial products like investments and credit. Experience in strategic initiatives for conversion improvement, feature launches, and critical flow optimization. Previous work in agencies and cooperative systems expands my business model insight.

Experience & Cases

Led conversion improvement in digital hiring journeys, optimizing investment and credit flows using data and usability tests. Launched new features with structured discovery and iterative refinements. Simplified complex flows, reducing friction and boosting operational efficiency.

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