SwitzerlandJoined at an early stage to help the company reach market readiness. Partnered with the CEO on growth strategy and brand positioning across acquisition, channel mix, and communication. Built the marketing foundation, hired the initial team, and introduced AI-based CRM automations for 10k pre-orders.
Lausanne, Vaud, Switzerland- Achieved +250% YoY volume growth across 30 markets at one-third the cost of acquisition (CAC) of the traditional model by designing global CX strategy. - Led global strategy deployment across markets, guiding resource allocation, setting KPIs prioritizing commercial efforts, and coaching managers.
- Tripled conversion rates via a trial program with 700K+ participants, supported by offline p...