SingaporeI’m excited to introduce DesignStep, my independent design consultancy specializing in footwear, product design, and creative strategy for fashion and sports brands. With over a decade of experience, I help brands refine their identity, drive innovation, and integrate sustainability into their design processes. At DesignStep, we offer: ✅ Project-Based Design – From concept to production, deli...
SingaporeI lead the design department at Cariuma, where I develop the end-to-end corporate design direction and brand language through product, advance strategies in sustainability, life style, and sport, and oversee product development. Life Style: At CARIUMA, I developed a successful lifestyle product assortment for e-commerce and wholesale, launching multiple seasonal collections focused on custome...
GermanyWorked across multiple design departments to develop my expertise in colour, material, and shoe construction. My main responsibility was developing the global footwear product range for Adidas Neo, Adidas Core and Stella McCartney, concentrating on lifestyle, streetwear, and performance shoes. Footwear Designer: I started with seasonal designs and strategies for Adidas NEO and Kids ranges. I ...