México- Media & Project Leader para core beer brands: Cerveza Victoria, Michelob Ultra & Corporate (Grupo Modelo /ABInBev) - Responsable de la estrategia 360 (offline + Digital) de cada marca, planificación en medios, así como supervisión de implementación en cada canal. Entre mis responsabilidades se encuentra el cumplimiento de KPIs locales y globales (SOV, Sales, CPM, ER, TRPs, Brand Powe, BL)
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México- In charge of projects focused on digital performance through multi-channel strategies platforms including: GoogleAds, FB Ads, Google Analytics, DV360.
- Overseeing initiatives and campaigns with marketing full funnel team.
- Briefing and review with client´s annual and monthly business plan. - Continuous KPIs follow-ups with team members and client
- Campaign implementation (DV360, Meta Ads...