Years of experience: 11

Project CoordinatorExecutive AssistantAssistantService Quality ManagerClient Relations SpecialistChief Customer Officer (CCO)

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Fernando's Career Path
Senior Manager – Global Sales & Business DevelopmentFeb. 2022 -
Nov. 2025
VacasaSenior Manager – Global Sales & Business Development
Costa RicaSpearheaded strategic growth initiatives, driving double-digit revenue gains and strengthening Vacasa’s market leadership across Latin America and Canada. Forged and expanded high-impact partnerships with top-tier real estate groups and short-term rental leaders, securing strategic advantages and fueling brand expansion. Designed and executed comprehensive marketing and lead generation campai...
Trader/Sales ManagerFeb. 2017 -
Jan. 2022
The Coffee SourceTrader/Sales Manager
Costa RicaDeveloped and optimized trading and risk management strategies to maximize profitability and mitigate market volatility. Conducted deep market analyses to identify trends and safeguard client investments, supporting data-driven decision-making. Led the design of tailored financing and hedging solutions, enhancing financial stability and competitive positioning in the global coffee market. Man...
Junior Trader/SalesAug. 2015 -
Jan. 2017
The Coffee SourceJunior Trader/Sales
Costa RicaManaged sustainability initiatives, embedding environmentally responsible practices into core operations. Conducted market research to support strategic sourcing, pricing, and risk mitigation decisions. Provided comprehensive support to the trading desk, ensuring accurate reporting, strong supplier relationships, and smooth operations. Delivered client market updates and training sessions, st...

Fernando's Posts

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    How I can help you

    • Identify leads and create outreach strategies to build predictable pipelines. • Enhance sales funnels to increase deal flow. • Conduct outreach and secure meetings. • Open new accounts and expand markets. • Develop tailored sales materials. • Manage and nurture client relationships.

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    People I am looking for

    • Target large retailers and developers. • Collaborate with tech firms and coffee brands. • Engage with businesses seeking growth and improved sales processes.

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    Experience & Cases

    • Scaled Vacasa's portfolio by 300+ properties in key markets. • Improved sales cycle efficiency at Vacasa, boosting conversion rates. • Expanded The Coffee Source's international accounts, securing $10M+ in trade. • Developed programs enhancing client lifetime value.

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    How to contact

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