Years of experience: 11

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Lucy's Career Path
Franchise General ManagerSep. 2017 -
Oct. 2020
Vivo EnergyFranchise General Manager
Nairobi, KenyaProviding entrepreneurial leadership of the franchised Shell outlets.
Marketing ManagerAug. 2016 -
Aug. 2017
Nairobi, KenyaMarketing management of 3 global brands now in Kenya. -Responsible for the execution of marketing campaigns in liaison with global brand partners, ongoing customer engagement and brand tracking. -Lead in crafting and executing local store marketing strategies for each retail outlet. -Analysis and reporting on marketing initiatives.
Lead, Youth Value PropositionNov. 2012 -
Jul. 2016
NCBA GroupLead, Youth Value Proposition
Nairobi, KenyaLead management of youth banking business with a particular focus in delivering growth opportunities for youth to be successful thus Be More! - Business strategy development. - Design and management of youth programs and campaigns. - Product marketing and sales management. - Acquisition marketing campaign development both ATL and BTL.