Years of experience: 16

MarketingBrand Marketing ManagerMarketing DirectorCRM manager

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Viviane's Career Path
Head of Brand MarketingMay. 2024 -
Present
SmartPakHead of Brand Marketing
Plymouth, MAAs Head of Brand Marketing, I led the full corporate rebrand from SmartPak to SmartEquine, redefining the brand’s positioning, tone, and visual identity across consumer and veterinary channels. Partnered across Marketing, Product, Sales, and Customer Care to ensure a seamless transition, overseeing the rollout of creative assets, brand guidelines, website refresh, and launch communications. S...
Marketing Manager - EquineApr. 2022 -
May. 2024
SmartPakMarketing Manager - Equine
Plymouth County, Massachusetts, United StatesAs Marketing Manager for SmartPak’s Equine Division, I led a high-performing team spanning Campaigns, Events, Sponsorships, PR, and Partnerships—aligning strategy, execution, and performance across B2B and B2C channels. My role focused on strengthening SmartPak’s position in both consumer and veterinary markets through integrated, data-driven brand initiatives. Developed and executed go-to-ma...
Board MemberDec. 2021 -
Present
NEW ENGLAND DRESSAGE ASSOCIATION INCBoard Member

Viviane's Posts

  • 0

    About myself

    Proven expertise in developing effective equine marketing strategies. Successfully led the rebranding initiative from SmartPak to SmartEquine, enhancing brand recognition and market positioning.

  • 0

    Job Description

    Seeking a remote role focused on equine marketing and brand management. Looking to leverage skills in strategy development and branding within a dynamic, growth-oriented company.

  • 0

    How to contact

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