With over a decade of experience at SmartPak Equine (now SmartEquine), I’ve had the incredible opportunity to grow alongside a brand deeply rooted in equine health and wellness. Currently serving as Head of Brand, I’ve led initiatives across marketing strategy, brand development, product launches, and most recently—our exciting rebrand to SmartEquine.
My passion lies in bringing data-driven, consumer-first marketing to life in ways that genuinely support horse owners, trainers, and veterinarians. From managing wellness and loyalty programs like ColiCare to building targeted campaigns grounded in market research, I’m always focused on delivering value and building trust within the equine community with a horse health first approach.
Before SmartPak, I worked globally for John Deere at their European headquarters in Germany, launching products in collaboration with engineering and sales teams. Especially being multilingual that experience gave me a deep appreciation for international business, cross-cultural collaboration, and the power of aligning product and brand.
As a certified trainer and lifelong rider myself, I bring not only professional expertise but also personal passion to this work. I thrive on building teams that support one another, grow together, and have fun while delivering results. Whether I’m working with veterinarians, marketing colleagues, or cross-functional partners—my goal is always to create meaningful impact with integrity and heart.More...
Carolyn Goudreau
Star Director Head of Health@SmartPak
Verified
Ashlee Lazic
Head of R&D@SmartPak
Verified
Pam Groom
Sales & Marketing Executive@The Farm at Brookside
Verified
Pam Groom is a seasoned Sales & Marketing Executive at The Farm at Brookside. With an impressive track record in the sales, customer service and call center management especially in the animal health industry, she is responsible for driving the company's sales and marketing strategy. Pam has an innate ability to understand market trends and create effective strategies to maximize revenue and productivity. Throughout her career, she has demonstrated excellence in customer relationship management, strategic planning, and team leadership. Her dedication to her role and unique approach to problem-solving has been instrumental in enhancing the brand visibility and profitability of The Farm at Brookside. Pam is a dynamic and result-oriented professional with a passion for customer service and a commitment to driving business success.More...