Years of experience: 19

CopywritingEducationMarketing

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Manuela's Career Path
Director Product Marketing | ALMJul. 2025 -
Present
PTCDirector Product Marketing | ALM
Nürnberg, Bayern, DeutschlandApplication Lifecycle Management (ALM) is the strategic process of managing a software or product lifecycle from initial idea through design, development, testing, deployment, and end of life.
Industry Marketing Lead | MedTechDec. 2024 -
Jul. 2025
PTCIndustry Marketing Lead | MedTech
Nürnberg, Bayern, DeutschlandVertical marketing for the MedTech industry. By crafting targeted, industry-specific messaging and storytelling, I help bring to life the value of our technologies—ALM, PLM, SLM, CAD, PLE, SaaS—for companies developing medical devices and solutions that improve patient outcomes.
Head of Strategic Marketing, pure::variantsFeb. 2023 -
Dec. 2024
PTCHead of Strategic Marketing, pure::variants
Magdeburg, Saxony-Anhalt, GermanyEXIT to PTC from pure-systems | Software company for Product line engineering | PLE | ALM / PTC announced its acquisition of pure-systems on October 4, 2023.