PR, Branding & Comms:
- Established workflows for team projects/task management - Developed a media evaluation tool using AI - Planning for industry events, media coverage, awards, direction for panels - Shaping impactful media comms (interviews, PRs, thought leadership) for top tier industry websites
- Led go-to-market strategies for product launches - Supported internal & external initiativ...
Apr. 2022 - Dec. 2022
TickmillSenior Communications Manager / Head of Communications
- Established, trained, and managed the Content team - Handled branding strategies, marketing content workflows and processes
- Led the production of a new corporate branding video that garnered >8.7 mln views - Campaigns/events management in cooperation with Business Developers & Country Managers
- Coordinated content calendars and market analysis outlooks with financial analysts
- Hired, trained, and managed the content team
- Responsible for the production of all marketing/promotional material
- Revamp of new website and optimization of the client portal UI/UX content
- Developing and monitoring content and social media calendars
- Quality assurance of all online and offline content