At enua, I led the bold transformation from a traditional pharmaceutical brand to a premium lifestyle brand in the highly regulated medical cannabis market.
We achieved €50M sales level, built a network of 1,000+ partner pharmacies, and scaled up to 1 ton of cannabis per month — securing a top 3 position in Germany.
With a holistic rebranding, new B2B strategy, and fresh digital touchpoints (...
Berlin, DeutschlandAt Wongdoody (formerly Oddity), I stepped in to lead the digital strategy team fully remote across Germany, guiding a talented 7-person crew of digital strategists and supporting key clients like Disney and Bonprix.
I helped win new business, evolve our agency positioning, and shape service strategies during a major M&A transition with Infosys.
My focus: bringing clarity and creativity togeth...