Brand & Marketing Strategist with 10+ years of experience driving strategic brand development, full-funnel marketing, and measurable growth across e-commerce, lifestyle, and health & wellness. Proven leadership across agency, in-house, and startup environments—working with brands like Zalando and Adidas, leading teams of up to 7 and managing budgets of up to €2M. Deep expertise in brand positioning, creative execution, media planning, and marketing performance metrics—across both B2C and B2B. Passionate about building purpose-driven brands that balance clarity, creativity, and commercial impact. Certified in Change Management, Design Thinking & Scrum.More...