Years of experience: 24

OperationsStrategy and Product growthCommunications and MediaGrowth MarketingExpansionTeam Leadership

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Katy's Career Path
Head of Regional Marketing, US and CanadaMar. 2025 -
Present
WeWorkHead of Regional Marketing, US and Canada
• Leads regional marketing strategy across priority markets, driving member acquisition, retention, and engagement aligned with business goals. • Owns and optimizes the full marketing funnel, accelerating pipeline growth and improving lead quality through collaboration with sales, product, and global marketing teams. • Defines and tracks marketing performance metrics; delivers insights and re...
Vice President, Marketing & Product StrategyJul. 2021 -
Dec. 2024
NewmarkVice President, Marketing & Product Strategy
• Developed and executed strategic integrated marketing plans to drive awareness and revenue growth through channel marketing. • Led high-impact channel marketing initiatives that increased brand awareness and revenue. • Led go-to-market strategies for new products and services, resulting in an 85% boost in productivity and a 12x increase in broker presence. • Partnered cross-functionally to ...
Vice President, Marketing & CommunicationsJun. 2018 -
Jun. 2021
Independent Corporate AdvisorVice President, Marketing & Communications
Chicago, IllinoisPartnered with global and national corporate clients to elevate their brand, create a competitive edge, launch new products and services, and/or reposition current content and strategy due to the pandemic, growth initiatives, economic challenges, and/or leadership changes. • Advised executive leadership on implementing strategic, data-driven solutions that elevated brand visibility, maximizin...

Katy's Posts

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    How I can help you

    Strategic GTM & SaaS Leadership: Drives demand and revenue via GTM programs and SaaS launches. Transforms brand strategy into digital performance. Designs ABM plays for acquisition and retention. Enhances efficiency with automation and analytics.

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    People I am looking for

    🔹 Increased marketing pipeline by 75% in 18 months. 🔹 Launched AI platform for content governance. 🔹 Boosted sales productivity by 40% with marketing automation. 🔹 Improved LTV:CAC by 30% via automation. 🔹 Generated $5M pipeline through partnerships.

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    Experience & Cases

    🔹 Proven success with C-Suite and senior executives. 🔹 Expertise in lifecycle marketing and digital programs. 🔹 Specializes in brand, content, and demand gen strategies. 🔹 Experienced in AI, ABM, and M&A initiatives.

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    How to contact

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    About

    🔹 Experience in lifecycle marketing, digital, and communications to enhance go-to-market performance. Expert in brand, content, product, AI, demand generation, Account-Based Marketing, and M&A.

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    Cases & Experiences

    🔹 Boosted marketing-sourced pipeline by 75%. 🔹 Launched AI platform with privacy controls. 🔹 Improved sales productivity by 40% with automation. 🔹 Reduced CAC by 20%, improved LTV:CAC by 30%. 🔹 Generated $5M pipeline through partnerships.

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    Work Order

    🔹 We help with strategic GTM programs and SaaS launches. 🔹 Translate brand strategy into business performance. 🔹 Design ABM strategies for acquisition and retention. 🔹 Enhance operational efficiency with analytics. 🔹 Build partnerships for business growth.

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    How to contact

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