Years of experience: 8

Brand Marketing ManagerMarketing

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Gabriela's Career Path
Sr. Brand ManagerJan. 2023 -
Jun. 2024
Pernod RicardSr. Brand Manager
México
Brand Marketing ManagerJan. 2022 -
Jan. 2023
Pernod RicardBrand Marketing Manager
México
Buchanan’s Brand ManagerJan. 2021 -
Dec. 2021
DiageoBuchanan’s Brand Manager
• Responsible for building the 5-year business and marketing strategy on Diageo Mexico's first D2C, www.TheBar.com.mx • Lead in planning and developing annual marketing plan for Buchanan's portfolio and innovation, defining key growth drivers based on consumer insights taking ambiguous issues and insights, and translating them into activities. • Identify and enables opportunities in the marke...

Gabriela's Posts

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    How I can help you

    Tackle brand identity and growth with strategic positioning and consumer insights. Innovate with new product launches and 360° campaigns. Drive commercial growth through partnerships, achieving remarkable revenue and PR results.

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    People I am looking for

    Seeking collaborations with premium brands desiring strategic market entry and expansion. Ideal clients include those eager for innovative brand strategies and growth in Latin American markets, particularly in Mexico.

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    Experience & Cases

    Achieved successful launches of Tequila Altos and Baileys flavors. Developed RTD business cases in Mexico. Expanded Havana Club into new territories. Open to diverse client interactions and business experiences.

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    How to contact

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    About myself

    Accomplished Senior Brand Manager with over 7 years in premium spirits, achieving a 13:1 PR ROI with Baileys, boosting licensing revenue by 131%, and enhancing brand health for Tequila Altos. Successfully developed the business case for Pernod Ricard's RTD expansion in Mexico.

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    Job Description

    Seeking dynamic brand management roles where I can leverage my strategic expertise and passion for brand building to drive impactful growth and innovation in the industry.

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    How to contact

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