Years of experience: 20

Strategy and Product growthCommunications and MediaCMOC-level ExecutiveMarketingProducer

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William's Career Path
Communications & Marketing SpecialistMar. 2025 -
Present
National Center for the Elimination of Educational Disparities (NCEED)Communications & Marketing Specialist
• Marketing Strategy & Execution: Develop and implement comprehensive communications and marketing strategies aligned with NCEED’s mission of advancing educational equity. • Brand Management: Established visual identity guidelines and oversee consistent brand application across digital, print, and event communications. Conduct brand audits to monitor perception and strengthen positioning. • C...
Director of Communications and Product Brand StrategyJun. 2022 -
Apr. 2025
CWK NetworkDirector of Communications and Product Brand Strategy
• Strategic Marketing & Communications Consulting: Partner with schools, nonprofits, and community organizations to create marketing and communications plans designed to increase enrollment, fundraising, and community visibility. • Professional Development & Capacity Building: Provide professional development workshops on effective branding, storytelling, and donor/community engagement strate...
Creative DirectorJan. 2015 -
Jan. 2023
Atlanta Public SchoolsCreative Director
• Strategic Brand Leadership: Directed creative operations for a district serving 50K students and 6K employees, developing district-wide branding and marketing campaigns. • Campaign Impact: Increased attendance at signature district events by 233% through integrated OOH and digital campaigns, expanding donor, parent, and community participation. • Brand Awareness: Designed and executed distr...

William's Posts

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    How I can help you

    I enhance brand identity by aligning creative strategies with business goals. By solving engagement, communication, and differentiation challenges, I drive growth using data-driven marketing. My approach includes discovery, storytelling, and analytics.

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    People I am looking for

    Looking for collaboration with non-profits and small or large companies that align with my professional values.

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    Experience & Cases

    Achievements include: - At various educational organizations and entertainment companies, I developed marketing strategies, established consistent brand guidelines, created multimedia content for audience segments, analyzed metrics for engagement optimization.

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    How to contact

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    About myself

    A seasoned creative strategist and storyteller with a track record in enhancing brand presence and engaging diverse audiences. Expert in directing integrated marketing and digital transformation efforts, achieving significant growth in event attendance and co-branded revenue through strategic storytelling and data-driven insights.

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    Job Description

    Seeking a senior marketing leadership position where I can apply my extensive experience and strategic storytelling skills. I aim to lead initiatives that align brand strategy with business goals, fostering revenue growth and community engagement while driving impactful marketing campaigns.

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    How to contact

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