Years of experience: 15

Brand ManagementProduct Market FitStrategic MarketingGrowth HackerContent WriterCopywriting

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Exceptionally trusted; proven professional excellence.

80%
Carolyn's Career Path
Founder and Stategy DirectorAug. 2025 -
Present
Catch That FrogFounder and Stategy Director
Founder of a boutique consultancy helping food, beverage & liquor brands spot opportunities, create category-defining innovation, develop NPD and scale growth internationally. I combine 15+ years of global brand and innovation leadership, more than 800 NPDs projects, with hands-on execution to deliver faster, smarter results.
Global Innovation ManagerMay. 2023 -
Present
LARK Distilling CoGlobal Innovation Manager
Strategic lead for innovation, portfolio expansion, and long-term growth for Australia’s No.1 Luxury Single Malt. Reporting to the CMO, built the innovation function from the ground up, reshaping the current pipeline to support the brand’s future restage and global growth ambitions. Contributed to the platform behind FY25 results reported by LARK (company-reported +12% net sales, +16% whisky ...
Global Innovation and New Brands Marketing ManagerOct. 2021 -
Jun. 2023
Accolade WinesGlobal Innovation and New Brands Marketing Manager
Sydney, New South Wales, AustraliaLed white-space innovation and global brand development across Accolade’s portfolio (Hardy’s, Banrock Station, Grant Burge). Pioneered the company’s Zero-Alcohol category from scratch and supported the sustainability pillar.

Carolyn's Posts

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    How I can help you

    I transform consumer insights into profitable brands, innovation pipelines, and market strategies. Acting as a growth partner, I align strategy, creativity, and execution to speed up innovation and market entry.

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    People I am looking for

    I collaborate with entrepreneurs, founders, and brand leaders in the FMCG, Food & Beverage, and Luxury Craft sectors who want to accelerate innovation without adding headcount.

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    Experience & Cases

    • Coles: Scaled 800+ private-label products • Accolade: $18.5M in 'Better For Me' platform • Concha y Toro: +59% growth in fine wines in Asia Pacific • Euraco: Double-digit growth in Southeast Asia • LARK: Global luxury whisky pipeline and positioning

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    How to contact

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