Years of experience: 18
Email Marketing ManagerContent WriterCopywritingMarketingCreative ProducerProduct Designer
Trust Score
Exceptionally trusted; proven professional excellence.
Kristine's Career Path
Dec. 2021 -Present
Black Betty DesignMarketing Manager | Creative Lead
Cape Town, Western Cape, South AfricaLead the creative direction, brand strategy, and marketing for a premium jewellery and lifestyle brand. Oversee multi-channel campaigns, visual storytelling, and strategic partnerships to drive brand growth and customer engagement. • Developed and executed brand positioning and innovative, data-driven marketing strategies across digital, social, print, and retail to achieve business objective...
Mar. 2019 -Dec. 2021
Freelance Design WorkCreative Consultant | Freelance Designer
Cape Town, Western Cape, South AfricaProvided creative direction, design strategy, and brand development for fashion, interiors, and activewear clients. • Led brand refresh and digital content strategy for lifestyle and interiors brand, Simply Home Styling, including graphic design and layout improvements, and rework of the logo and brand deck. • Conducted comprehensive design research and mood creation, ensuring alignment with ...
Sep. 2016 -Dec. 2018
HavvyCo-Founder & Creative Director
Cape Town, South AfricaFounded and led a boutique swimwear brand, overseeing brand identity, product design, and digital strategy. Launched September 2017, Havvy is a lifestyle brand that represents the natural beauty and spirit of resort lifestyle. • Conceptualised and crafted the brand, resulting in the development of a comprehensive Brand Book, Look book and catalogues that delineated core brand values, enhanced...