Creative Director & Brand Strategist with over 17 years’ experience shaping and scaling fashion, lifestyle, and retail brands. Passionate about leading the creative vision, brand & product development, and market positioning for fashion and lifestyle brands. A natural storyteller and brand architect, skilled at crafting compelling narratives, visual identities, and multi-platform marketing campaigns that drive consumer engagement and business growth. Adept at blending creative direction and elevated design language with strategic leadership and commercial intelligence, ensuring alignment between brand purpose, market trends, and commercial objectives. Career highlights include leading cross-functional teams to deliver cohesive product offerings and brand experiences. Passionate about artful expressions of style and aesthetic, ethical branding, innovation, building meaningful consumer experiences and brands that connect with consumers both visually and emotionally.More...