New York, NYAt Likeness & Co., I specialize in marketing/branding programs, organizational change, and technology integration. I partner with clients to rethink content strategies, assess marketing operations, and drive engagement with key audiences using technology. I also advise on how to capitalize on new artificial intelligence tools. I provide a unique blend of strategic acumen and tactical expertis...
Apr. 2019 - Jan. 2024
GartnerGroup Vice President, Strategic & Digital Marketing
New York, New York, United States• Directed a new corporate growth marketing team that added ~$300M in annual MQLs • Led the creation of a new brand strategy and Gartner's first national brand ad campaign
• Led the creation of content programs (videos, podcasts, newsletters, etc) that engaged 30M+ users
• Reorganized creative services org for efficiency with new protocols, patterns, and ways of working
• Rebuilt the corporat...
New York, New York• Led the creation of new brand positioning, a revised public website, and a robust content marketing program that grew public web traffic from 5M to 8M annually. • Relaunched the advisor web site program, redesigning 15K+ seller sites, increasing prospect engagement and driving 500K annual leads. • Directed the creation of a marketing analytics practice, integrating first party data with ins...