Years of experience: 18

CopywritingDirectorMarketingExecutive CoachContent WriterMarketing Director

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Jason's Career Path
Creative DirectorFeb. 2024 -
Present
Backyard ProductsCreative Director
Ann Arbor, Michigan, United StatesB2C - DTC - eComm - Big Box Retail • Spearheaded brand strategy for a diverse portfolio of brands, driving a 20% revenue increase to over $600M in 2024. • Enhanced DTC growth by 30% in 2024 and 128% for Heartland Sheds in 2025 through innovative content creation. • Implemented Asana for project management, boosting team productivity by 30% and improving conversion rates.
Creative DirectorFeb. 2023 -
Dec. 2023
CuemathCreative Director
SaaS - EdTech - B2C/B2B I successfully led initiatives that elevated brand presence and sales performance in the competitive math EdTech sector for Cuemath. • Developed a new brand platform and visual identity, increasing our target market appeal. • Led integrated campaign development and launch strategy, resulting in a 32% increase in SQLs and boosting SQL to Conversion by 48%. • Directed th...
Creative DirectorMay. 2022 -
Feb. 2023
DreamBox LearningCreative Director
Seattle, Washington, United StatesSaaS - EdTech - B2B • Developed a comprehensive brand platform and visual identity for DreamBox Learning, enhancing market presence. • Led a talented in-house creative team to design impactful digital campaigns, including ads and landing pages. • Achieved a 40% increase in landing page conversion rates and a 30% boost in overall company revenue.